Author: Brian Hettler

The Facebook Ads Manager provides a lot of metrics that you rarely use, offer little value, or are totally redundant and just take up space.

MuteSix former CEO, Steve Weiss will be doing a fireside chat with Facebook Industry Lead, Frank Lee, this Thursday at the SubSummit conference in Denver, CO on “Trends in Facebook … Continued

Klaviyo just published a case study featuring MuteSix, highlighting our work for Pair of Thieves, where we helped extend their reach, acquire new buyers, and better retain existing customers using Facebook … Continued

As a verified Facebook partner, we often receive news and beta opportunities ahead of others. 

When running discounts and promotions, is it better to show prices based on the dollar amount saved ($) or the percentage off (%), and when should you provide free shipping?

Entrepreneurship and failure are pretty much synonymous. So how do you move past your failures without letting them drag you down? How do you combat the daily struggle of staying … Continued

Facebook is trying to innovate the way influencers create content, engage with fans, and monazite their content by launching their new Creator App. 

Instagram Shoppable Posts was originally launched in 2016, allowing brands to tag multiple products in a single post. Instagram now plans to launch this post unit to businesses in the … Continued

Tune in to today’s episode to learn how to leverage Facebook Messenger as a key part of your user acquisition strategy with my interview with Ben Parr, the Co-founder and … Continued

If you regularly advertise on Facebook, you’ll often miss news stories about ads and formats Facebook test behind closed doors… unless you follow our blog or are on our email … Continued